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Viral Marketing
Viral marketing is a combination of specific types of marketing activities. Its main goal is to make potential customers distribute product, company, event or service information among themselves on their own. Some of the most popular tools used in this situation are funny movies, flash animations, e-cards or internet games that internet users send to one another for fun, while “spreading the news” at the same time.Communication channels used by E4www in viral marketing include:
- Internet games
- eCards
- Screensavers
- Flash animations
- Freeware
- Different types of flash gadgets
- Email messages
Dialog - trampoline
Dialog – one of the biggest polish telecommunication companies carrying a big advertisement campaign in 2004 focused on their most important feature – flexibility.
One of the campaigns elements was a game in which users were to collect orange telephones (the corporate Dialog color) and to avoid main competitor’s blue telephones.